QR Manager
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Where do you want to use QR Manager?

Pick your tool to get started. One account for everything: your codes and templates follow you everywhere.

Create a free accountNothing to install: QR Manager hosts your QR codes, online right away.Get started →

QR Manager apps

QR Manager for MacThe full library on your desktopQR Manager for WindowsThe same app on WindowsCustomer areaYour codes and plan in the browser

Sites and CMS

WebflowMost commonQR codes in your CMS, from the DesignerWordPressThe same, on your WordPress siteCustom domainYour links on qr.yourbrand.com

Integrations

FigmaComponents kept up to dateCanvaFlyers, menus and postersAdobe ExpressVector, sharp in printGoogle SlidesPresentations kept up to date
See all integrations →

UTM tracking

See your QR code scans in your analytics

Turn on UTM parameters and every scan arrives in Google Analytics, Webflow Analytics or any tool you use, tagged with its source, medium and campaign.

Install on WebflowAll features

Free plan included · Premium from 10 €/month · Team 39 €/month · Updated October 23, 2026

The UTM parameters of a QR code: source qr-code, medium sticker, campaign window.

UTM tracking

Why it helps

  • Campaign by campaign

    Know which print brings visitors and conversions.

  • Nothing to type

    Defaults set once, the campaign follows the code's name.

  • Works everywhere

    Standard utm_source, utm_medium and utm_campaign parameters.

01

Standard UTM parameters

QR Manager adds utm_source, utm_medium and utm_campaign to the destination of each code. Your analytics tool attributes the visit to the right campaign, with nothing else to set up.

02

Defaults, then code by code

Set a default source and medium for all new codes (for example qr-code and print), and let the campaign follow the code's address. Adjust any code when it needs its own values.

  • Defaults in Settings
  • Campaign follows the slug
  • Override per code

Use cases

How teams use it day to day, with a concrete example for each.

  • Marketing teams

    See print next to online campaigns in the same dashboard: sessions, engagement and conversions coming from each QR code.

    • Source, medium and campaign set automatically
    • Same reports as online campaigns
    • Conversions, not just scans

    Exampleyoursite.com/qr/spring-flyerutm_campaign=spring-flyer

  • Shops and retail chains

    Tag store signs and receipts with their own medium, and measure the online sales they drive.

    • medium=store-sign or receipt
    • Compare stores and supports
    • Attribute sales to print

    Exampleyoursite.com/qr/store-signutm_medium=store-sign

  • Agencies

    Show clients what their print materials bring, in the analytics tool they already use.

    • Client-ready reports
    • Works with GA4 and Webflow Analytics
    • Defaults set once per site

    Exampleyoursite.com/qr/client-posterutm_source=qr-code

  • Events

    Tell apart posters, badges and screens on site: each support gets its own campaign or medium.

    • One medium per support
    • Before and during the event
    • Change UTM after printing

    Exampleyoursite.com/qr/stage-screenutm_medium=screen

Questions

Does it work with Google Analytics 4?

Yes. GA4 reads the standard UTM parameters and shows the visits under the matching source, medium and campaign.

Can I change the UTM after printing?

Yes. The parameters are part of the destination, which you can change anytime.

What is the difference with scan statistics?

Scan statistics count scans in QR Manager; UTM parameters follow visitors in your analytics, up to conversions.

Related features

Ready when you are

Create your first dynamic QR code

Free plan included. Set up in two minutes, right in the Webflow Designer.

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  • Premium from 10 €/month
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